The EU Waste Policy (Directive 2008/98/EC ) governs the management of waste in the European Union. The Directive introduced the “polluter pays principle” and the concept of “extended producer responsibility” (EPR). EPR uses financial incentives to encourage manufacturers to design environmentally friendly products by holding producers responsible for the costs of managing their products at end of life. This cost (and potential liability) is not insignificant for global tyre manufacturers.

Tyre manufacturers are seriously challenged to develop means by which used tyres can either be disposed of or rendered into its components in a process that is economically and environmentally sustainable. At present, tyres are being disposed of by direct combustion or conversion in either hydrocarbon (liquid), or coke (solid) form, via pyrolysis, incineration or gasification, or simply and most disturbingly through dumping. Carbon Conversion Technology Ltd. has designed a system that overcomes the issue of economical disposal of waste tyres, while reducing to zero the manufacturer and local authority risk for third party noncompliance.

CCT’s system reduces the cost of waste tyre storage and transportation using a patent protected technology while maximizing the process of transforming waste feedstock into valuable materials and low sulphur fuels. This approach demonstrates maximum compliance to the United States Environmental Protection Agency and to the European Union’s Commission Waste Hierarchy (material recovery before energy recovery), while reducing third party (fossil) energy use by up to 60%.  In addition, Greenhouse Gas emissions are reduced by up to 70% compared to incumbent Carbon Black technologies.

Our “rim to bin” strategy enables tire manufacturers to track End of Life tyres from the moment a tyre is removed from the wheel of a customer’s car to material recovery, eliminating environmental and product liability concerns from product re-use or mis-use. In particular, the integration of patent protected technology within our supply chain ensures facility “bankability” andhigher margins than would ordinarily exist.

In addition, a radically inclusive system of local community engagement, in parallel with the formal planning process, is employed to demonstrate the economic and environmental value for the community where facilities will be situated. With this system, CCT is the partner of choice for local authority management of waste tires. Successful execution of this strategy will allow us to be the first company to offer the global tire market a credible, high capacity, long term secure source of “Green” Carbon Black that can become an industry standard for sustainable tyre manufacturing in the 21st Century.